Don't be a sucker?
Don't waste your money on rubbish!

There are so many products on the market intentionally trying to confuse and mislead the consumer, I must say we are absolutely shocked. Even with bodies like the FDA in place, these brands are still getting away with it and don't seem to care about getting caught? Therefore, it's up to you, the consumer, to be aware of what you are spending your hard earned cash on!

IMPORTANT NOTE: Regulatory Authorities

The Government Regulatory Authorities are not so concerned if a product or supplement gives you absolutely NO benefit. They are only concerned if a product or supplement does you harm? In other words, if a supplement does not do anything it states or contains none of the ingredients as listed on its label, as long as it doesn't hurt you, the Regulatory Authorities are not concerned and it can be sold to the public. Perhaps the Government Regulatory Authorities are under-staffed and over-worked, but that doesn't stop the deceitful operators ripping-off the public?

Unscrupulous marketers and fraudulent brands are having a field day operating under the principles: as long as it doesn't hurt you, we can give you anything if you are prepared to buy it. What a disgrace! It's time for consumers to wise up and do their research before spending their hard earned dollar!

#1 Beware of products stating the following: contain sulforaphane, sulforaphane glucosinolates, SGS, broccoli sprout extract, standardized extracts, fermented broccoli sprouts and so on. These products cannot produce sulforaphane. End of story!

#2 Sulforaphane Glucosinolate (SGS) is a false and misleading name.
It's just another made-up name for Glucoraphanin, yes that's right. They invented the name Sulforaphane Glucosinolate to use in place of Glucoraphanin, for the sole purpose of confusing you, the consumer. Sulforaphane Glucosinolate alone cannot produce any Sulforaphane because it's only Glucoraphanin. These brands are trying to make you think they contain sulforaphane or can produce sulforaphane, because they use the name: Sulforaphane Glucosinolate? It's a BIG LIE, their  product cannot produce any Sulforaphane because it doesn't contain the Myrosinase enzyme!

For example: a consumer may read a label which states, “30mg sulforaphane glucosinolate (SGS)”, he or she is likely to assume that the product contains 30mg of sulforaphane - IT DOES NOT. It Contains ZERO Sulforaphane.

#3 Be very cautious of the word:  'extract'
Most broccoli sprout supplements are 'extracts'. For a product to be capable of producing sulforaphane when consumed, it must contain both the glucoraphanin compound and the naturally-occurring myrosinase enzyme. To produce an 'extract', manufacturers have to deactivate the essential myrosinase enzyme. As a result, the 'extract' contains only the glucoraphanin precursor compound and consequently is unable to produce sulforaphane. Extracts by their very nature are inert, meaning they are not chemically active and cannot produce sulforaphane because the myrosinase enzyme was destroyed in the process of making the extract.
Extracts are absolute rubbish!

#4 Your gut contains enough Myrosinase enzyme to produce Sulforaphane?
'Extracts' as well as most other products claim to rely on your 'gut microflora' to provide the all-important Myrosinase enzyme necessary for the conversion of Glucoraphanin to Sulforaphane. Hence, almost every product on the market only contains Glucoraphanin, so this marketing spin suits them to a tee. It's really, really stretching the truth into another BIG LIE. They don't mention that you need to have '100% in-tact gut microflora' to have any chance of converting the Glucoraphanin to significant Sulforapahne. Does anyone out there have 100% in-tact gut microflora? These brands keep getting away with the misdirection and misinformation? Consumers need to wise-up!

The ability for products and brands without the naturally-occurring Myrosinase enzyme to alone deliver Sulforaphane to your cells is ZERO. If by some unlikely chance they do as a result of your gut-microflora, their Sulforaphane capacity will be insignificant in comparison to a whole broccoli sprout product that genuinely contains the Myrosinase enzyme. Little is even known about the exact species of 'gut microflora' claimed to have any myrosinase-like activity. The mis-direction keeps getting better every time - Smoke and Mirrors!

This Study Says It All

This study published in the US National Library of Medicine confirms our statements in the very last paragraph of its 'Conclusion' - the insignificance of products that rely on your 'gut microflora' to supply the myrosinase enzyme!

Protection of Humans by Plant Glucosinolates: Efficiency of Conversion of Glucosinolates to Isothiocyanates by the Gastrointestinal Microflora

Jed W. Fahey,1,3 Scott L Wehage,1 W. David Holtzclaw,1 Thomas W. Kensler,1,4,5 Patricia A. Egner,4 Theresa A. Shapiro,1,2 and Paul Talalay1
"We have therefore identified a potential limitation to the protective benefits of crucifers in reducing chronic disease risk: low efficiency of conversion of GS (Glucoraphanin) to ITC (Sulforaphane) by the gastrointestinal microflora of most individuals globally."
 

#5 Products that have multiple ingredients?
By adding multiple ingredients products continually try to up-sell themselves to consumers. The essential Myrosinase enzyme and Glucoraphanin compound are the only two components that can produce Sulforaphane when combined with moisture. Anything else added to a product is absolutely worthless, useless and just another way of trying to get some more money out of the consumer!